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The Power of Marketing
Digital and Traditional Marketing Services to power your company’s growth in the digital age
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Struggling to Market Your Organization?

Many owners and CEO’s find themselves asking questions like:

How do I drive more visitors to my website?

How can I capture email addresses from potential customers?

How will I know if my digital marketing efforts are successful?


Digital and Traditional Marketing Services

to power your company’s growth in the digital age

Website Design

Your website is the cornerstone of connecting with new customers online. Whether it’s fixing broken links, updating your SEO, or a complete website redesign, we can help.

Digital Marketing

Are you giving potential customers the right content, at the right time, in the right channels? Up to 90% of the buying journey now happens online — in blogs, email marketing, social media, and online advertising — before customers even reach out to you.

Traditional Marketing

The mainstays of traditional marketing — like branding, printed collateral, and direct marketing — are a core part of building a corporate identity that customers can get to know and trust.

Marketing Analytics

In the dizzying world of online analytics, we can help you sift through the clutter to find real, actionable data.

Marketing Strategy

With so many platforms in modern marketing – not just traditional practices but also websites, email marketing and social media – it’s essential to know exactly who you are targeting, and with what message. Our marketing strategy services will help you clearly define your audience and your messaging so that your value proposition lands in front of the right people at the right time.

Marketing Strategy Assessment

Marketing isn’t just about billboards and direct mail any more. A complete and modern marketing strategy includes digital marketing efforts, including your website, your social media presence, your email marketing and more. We’ll examine what you’re already doing well, and which areas need to be improved.

Buyer Personas

You can’t get effective messaging out to your audience unless you know who that audience is. What do your customers really want, what questions are they asking, and how can you provide value to them? We’ll develop complete buyer personas, in consultation with your team, so that our marketing efforts are as targeted and successful as possible.

Competitor Analysis

If you want to compete effectively, you need to know what the competition is doing. Fortunately, that’s never been easier. We’ll assess the competition’s websites, social media activity, content marketing, online advertising and more, to help determine industry standards and where you should focus your marketing energy.

Inbound Marketing Strategy

If you’re not building an email list of potential customers, and engaging with them regularly, you’re missing out on a huge source of potential revenue. A well-crafted inbound marketing campaign will organically attract potential customers to your website.

Traditional Marketing Strategy

Just because we’re in a digital world now, it doesn’t mean that traditional marketing is dead. Depending on your products, services, and target audience, we can craft a strategy incorporating traditional print media and advertising. And we’ll use digital tools to make these campaigns measurable, so you can see real marketing ROI.

Website Design & Hosting

Your website is the cornerstone of your company’s online presence, so it needs to represent your brand and enhance your credibility. To that end, it needs to look modern, load quickly, and function smoothly on devices of all sizes. And with the right inbound marketing strategy, it can also function as a powerful marketing tool and lead generation machine.

Website Assessment

When you visit a website that is obviously dated or broken, the company behind it loses credibility. We’ll assess all the major components of your website and make recommendations for a fast-user-friendly website that meets your visitors’ needs.

Website Repair & Maintenance

Back in the day of brochure-type websites, you could “set it and forget it.” Today, a website is a constantly evolving entity that requires regular check-ups and maintenance. Based on the Website Assessment, we’ll repair errors like broken links, missing images, and 401 errors, and continue to monitor your site’s health to ensure it always functions smoothly.

Website Design

If you care about the impression your front office makes, then you should care about the impression your website makes. This doesn’t mean your site has to be as large and complex as – just that your brand and services should be clearly laid out in an attractive format that will entice your prospects to find out more.

Mobile-Responsive Implementation

Now that more people access the internet through their phones than through a desktop or laptop, there is no excuse for a company’s website not to be mobile-responsive. We’ll ensure that your website looks great on every device, from a 30-inch monitor to a 3-inch smartphone.

Search Engine Optimization (SEO)

If you’re selling super-widgets, then you want people who search for super-widgets to find your site. SEO is the process of making this happen, with carefully crafted content, strategic use of keywords, link-building, and attention to detail in the meta tags of every one of your web pages.

  • On-Page SEO: Updating keywords, content, content structure, headers, meta tags, meta descriptions, and more.
  • Link Building (aka Off-Page SEO): Creating and updating internal links, disavowing bad backlinks, reaching out for good backlinks.
  • Technical SEO: Setting up SSL certificates, improving page load speed, creating sitemap, adding schema markup where appropriate, updating URL structure if needed.
  • Local SEO: Especially important for brick-and-mortar B2C companies, local SEO focuses on making sure that customers near you can find you through local listings and directories, online reviews, and more.
Website Content

Maybe your original website copy needs an update, or maybe you need to add some pages to the site. Either way, our expert copywriters and marketing strategists can craft authentic, compelling copy to get site visitors interested in your company’s story and eager to know more. We can also work with a graphic designer to create visual assets and a website developer to build out unique or custom pages.

Website Hosting

Website hosting doesn’t have to be expensive, but it does need to be reliable. We’ll ensure that your hosting provider is robust enough to manage your site, based on load times, the SLA, and scalability. And if you do need to change providers, we’ll manage the process with little to no downtime.

Digital Marketing

Your prospects have questions, and your marketing should provide answers. For example, a homeowner may be wondering how to choose a good roofing company, so a roofing company website with a blog post called “5 Ways to Choose the Best Roofing Company for You” will certainly have an advantage in getting her business! A comprehensive content strategy, combined with email marketing, a social media presence, and other factors, can continue to fill your funnel with qualified leads.

Marketing Automation Software

If you’re going to engage in any kind of intensive digital marketing campaigns, you will want to streamline, automate, and measure your marketing efforts with a marketing automation tool. By gathering top-of-funnel customer information, you can segment prospects and nurture leads far more efficiently than trying to do so manually. If needed, we’ll also set up a marketing CRM (customer relationship management) tool, which is a database that helps you to manage all your company’s interactions with current customers and future prospects.


Businesses that blog receive 55% more website traffic and generate 67% more leads than those that don’t. Your potential customers are in search of answers, and if you can provide the information they need, you’ve already begun moving them along the buying journey.

Creating Content Offer

Giving away free content (like an e-book) in exchange for an email address is one of the best ways to both promote your business and develop a proprietary list of potential customers for email marketing.

Creating Landing Page


A landing page is just a page on your website designed specifically for people interacting with a particular marketing campaign. For example, if you’re promoting a new sale on Twitter, you don’t want to send visitors to your home page with no context: you want them to arrive at a carefully crafted landing page that reinforces your message and gives you an opportunity to ask for their email address.

Email Marketing

Once you have an email address, you want to continue to engage with that potential customer in a thoughtful and strategic way. An email marketing “drip” campaign, which provides leads with more information over a few weeks or months, reinforces your brand and your value as a company, and keeps your business top of mind with your prospects.

Social Media Marketing

Do you need to be on Facebook, Twitter, LinkedIn and Instagram? It depends on your goals, but generally speaking, both B2C and B2B companies should invest in a consistent social media presence to increase brand awareness, respond to customer comments, and establish thought leadership. We will optimize your social media profiles and create a comprehensive social media posting schedule, with daily monitoring and posting.

Influencer Marketing

Customers trust the recommendations of friends and family when making buying decisions. That’s nothing new. But now, social media influencers and micro-influencers count as “friends” too, and your customers are listening to what these figures of authority say and do online. Convincing relevant influencers to try, and hopefully talk about, your product is a powerful way to boost brand awareness and credibility.

Online Advertising / PPC

You can earn eyeballs or buy them, and there’s almost always a place for paid search to support and enhance organic search. With the right keywords and audience targeting, online advertising is still a cost-effective way to jump-start your website traffic and inbound leads.

Reputation Management

Today’s consumers do a lot of research online before they buy, and you can bet they want to know what other customers are saying about you on Yelp, the Better Business Bureau, social media, and a myriad of other industry-specific platforms. Monitoring and responding to online reviews and comments can make or break a company’s reputation, not to mention its business.

Google Tools Optimization

Google Insights, Google My Business, Google Search Console . . . the search giant has dozens of free tools that are essential to any marketer or webmaster. We will use Google’s suite of services to ensure that your web presence is as tightly optimized as possible.

Other Content Creation

Beyond simple web pages, there are more opportunities for content creation than ever before. Whether you need a piece of content for sales or for marketing, we can create the infographics, case studies, white papers and videos that you need.

Traditional Marketing

We may live in a digital world, but print isn’t dead! Successful companies are thoughtful about how they work with traditional marketing tactics like branding, print collateral, and promotional materials, and make sure they have consistent messaging both online and offline.

Branding Assessment

When’s the last time you revisited your logo, colors, mission statement and other corporate branding? To stand out in a sea of digital noise, it’s essential to have cohesive and up-to-date branding on every channel. We’ll assess your current branding and provide you with a list of recommendations for improvement.

Update Brand Identity

Whether you just want to refresh your logo, or you want to revamp the entire look and feel of your business, we can help.

Traditional Print Collateral

We’ll always need business cards and letterhead. And sometimes you might also need mailers, yard signs, or vehicle wrapping. Allow us to handle your design and print needs while you focus on running the business.

Promotional Marketing

Whether it’s advertising, public relations, direct mail marketing or other forms of traditional marketing, we’ll create strategically-designed campaigns that reflect your brand image and connect with your potential customers.

Marketing Analytics

A few decades ago, companies had to pretty much guess how effective a particular sale, television commercial, or radio ad was. Today, we can track just about every aspect of email marketing, online advertising, or social media – and use that information to continue improving.

Website Analytics

Your website is the hub of your digital marketing efforts, so it’s essential to know where your site visitors came from, what they looked at, and how long they stayed. This data is crucial for determining what your customers really want and how best to reach them.

Advanced Website Performance Analytics

We can take an even deeper dive into website analytics with advanced tools, investigating everything from load testing and concurrent sessions to user demographics and keyword intent.

Email Marketing Analytics

Tools like MailChimp can provide powerful data about the effectiveness of your email marketing efforts. Measure open rates and click-through rates, A/B test different subject lines or messaging, and make sure that your content is resonating with your audience.

Social Media Analytics

More Twitter followers is great, but social media followers by themselves don’t make any difference to your bottom line. Dive into social media analytics to discover which content is getting the most engagement, which platforms your prospects use the most, and where you’re getting the most qualified leads.

Custom Analytics

No matter what esoteric details you want to track on your marketing campaigns, there’s almost certainly a tool to help you measure it. We’ll work with you to provide custom reporting that gives you the data and KPI information you need to make better informed business decisions.

Let us help you grow your business.  Give us a call today!